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Thursday, November 24, 2011

Christmas Open House

Once Upon A Time Weddings wishes to thank our loyal customers and welcome new ones at our Christmas Open House.  Come sip some hot apple cider, eat some Christmas goodies, and shop for those hard to buy people on your list.  We've got some great unique gifts in the store.

SAVE THE TAXES ALL WEEKEND!  We'll pay your taxes on all items in the store Friday, Saturday and Sunday.

Join us on Friday night 6-8 PM for a special Friends & Family Sale.  Save 25% off all Christmas gift items & accessories & jewellery.  We've got some great pieces from everyday wear to special occasions.

Store Hours
Monday-Thursday 10-5:30
Friday 10-8
Saturday 9:30-4
Sunday 1-4

Evening appointments available by calling the store at 519-245-7997

Friday, November 18, 2011

We've extended our blow out sale!

We've got over 30 wedding gowns up to 70% off!  We need to make room for some new arrivals coming by clearing out some of our inventory!

You can save big on your wedding gown, bridesmaids, flower girls, prom, grad and more informal gowns!

We'll be open Saturday 9:30-4 and Sunday 1-4

We'll see you there!

Friday, November 11, 2011

Downtown Dollars

So, next week, Thursday, November 17th Strathroy downtown dollars will go on sale!  They will be on sale at Royal Bank and can be used at anytime downtown businesses, including Once Upon A Time Weddings.  For $8.50 you can get $10 in downtown dollars, essentially a 15% savings!  Purchase these downtown dollars and use them at our sale this week and you'll get an amazing deal on beautiful gowns.  Read all about our blowout sale here.  For more information on the downtown dollars or to book your appointment, call the store at 519.245.7997 or email us at

Thursday, November 10, 2011

Blow Out Sale!

It's been a busy few weeks at Once Upon A Time Weddings as we finish out the fall wedding season.  We've been busy helping 2012 brides find the gown of their dreams!  If you're still looking for one, we've got a great sale coming up that may just help you find the gown at a great price.  We received our discontinued lists from our designers, and many great styles have been discontinued.  Seriously some of these styles are so amazing, we actually called to make sure that they were in fact discontinued.  So, naturally, we decided it might be time to have another blow out sale to clear out some of these one of a kind, gorgeous gowns.  Tears may flow as we part with these beauties. 

So, here's the skinny on the sale...

Friday, November 18th, 2011 5-9PM
40-50% Select Bridal, Mothers, Flower Girls, Prom and Bridesmaids Gowns
Once Upon A Time Weddings
6 Front St. W Strathroy

Now, we've taken the liberty to go ahead and mark which gowns will be on sale next Friday, so for those early birds and those who can't make it next Friday.  But of course, there's one catch.  Starting today until next Friday those gowns are just 30% off.  Still a great deal and still gorgeous gowns.  So if you're not a fan of crowds or you just simply can't wait until next Friday, call now and make an appointment to view these gowns!

Also, if you purchase a regular priced gown on Friday night, you'll save $100 and get a free accessory.  So pick up your phone now and call to make an appointment!! Or visit our website at
Also, if you're a regular on our blog, the gown that Alicia wore in our photographs of recent brides (check it out here) is sadly one of our sale gowns.  Also stay tuned tomorrow for our post on downtown dollars.  Combine those with this sale and you'll be laughing at how ridiculously inexpensive these gowns will be.

Wednesday, November 9, 2011

Another Once Upon A Time Weddings Bride..

We first met Alicia at our Christmas Open House last December.  Alicia came in with her mom and her maid of honor, Elisha.  She was a very fun-loving, laidback bride.  We really enjoyed working with her over the months and we joked she was here so much, we'd have to hire her after the wedding!  Honestly, one of the best parts of my job is meeting new people and getting to be part of their big day in a small way.  Alicia chose a stunning gown from Once Upon A Time Weddings and today we're happy to share some of her wedding photos with you.  We also did the guys tuxedos, which is fun meeting them and watching the wedding all come together.  Alicia and Jim were married September 24th, 2011 in Strathroy.


Alicia and Jim used photographer Tristan Balint from Innovative Imagery.  You can find him here  Alicia thanks for choosing Once Upon A Time Weddings.  You were a pleasure to work with and we all wish you and Jim many happy years together!

Saturday, November 5, 2011

A Once Upon A Time Wedding Bride..

One of our recent bride, Stacey Wills shared some pictures of her wedding with us.  Stacey was married on August 6, 2011 in Glencoe, ON.  She purchased her gown, veil and accessories from Once Upon A Time Weddings.  She looked absolutely radiant and she was such a pleasure to work with!  Congratulations Stacey and thanks for sharing some pictures with us!

Stacey sent us a beautiful card with this inside:
Thank you so much for helping me find my DREAM dress and accessories.  You went above and beyond to make sure everything was perfect!  I received so many compliments about how fabulous the dress was.  Thanks again for helping to make my wedding perfect! - Stacey Wills

It's always exciting when we get to see the pictures from weddings!  So if you've recently been married or attended an event in one of our gowns, send us some pictures to or post them to our facebook!  We love to see our gowns in action!

Friday, November 4, 2011

Frequently Asked Questions...

An Interview with Owner, Erin Bouchard
Brides have many questions when they enter our store. Some are nervous, some are excited and most are curious to see how the appointment will go. We try our best to set them at ease and create a relaxed, enjoyable experience. Here are some answers to some of the typical questions we hear that might help prepare you for your appointment.

1. When should I order my gown?
Wedding gowns take about five to six months to arrive to the store. Brides magazine recommends that you purchase your gown a year in advance of your wedding to save yourself any stress. Most of our brides say that they feel like other things fell into place after they got their gown. They knew the formality of the wedding then and could choose complimentary bridesmaid gowns and wedding invitations. This time frame will also allow for plenty of time for alterations, so that you’re not stressed out before the big day!

2. Will this gown I love today be discontinued?
This is such a hard question to answer, and I always wish I had a better answer for brides. We purchase gowns from designers that sell their gowns all over North America (with the exception of course of our private lines). What may be a best seller for us, may not be selling anywhere else, or may not sell as well in other locations. Designers can and do discontinue gowns every season. We get a list when we purchase our next season of gowns with a list of gowns that are discontinued. They usually give us about two weeks notice. Which isn’t a lot of time to get those orders in. For instance, Mon Cheri just sent us their discontinued list and there are quite a few styles on there that I never anticipated would be continued that are honestly only a year old. Therefore our advice is honestly this, if you are standing in a gown that you love and think it’s the dress, why wait and risk losing the gown? If you truly love it, get it ordered right away. The other thing to factor in too is that if it’s not discontinued the price of the gown could go up. We see this a lot right now as we struggle to pull ourselves out of a recession, the rate of inflation seems to be quite high. So we’ve had brides who loved a gown come back four months later to see that same gown is now more money.

3. What if I can find it cheaper somewhere else?
Remember our post about the changing bridal industry. If you haven’t read that post, you need to. Bridal gowns sometimes discount their gowns in hopes of just making a sale. So if you can find a gown that is $200 cheaper than anywhere else, that’s not a good thing. It may be $100 less but the alterations costs are going to be triple. Factor all these things in when deciding on where to purchase your gown. It’s not just the price that should be the bottom line, but the relationship that you will build and the trust must be there. If you’re thinking you can find it online cheaper, you need to read our blog about purchasing a gown online.

4. What if I find something I like better somewhere else?
Let’s face it - wedding gowns are beautiful. You might find something else you like at other stores, but it becomes difficult to have an open mind when you have something you love pictured. Most girls do buy that first gown that they loved, so save yourself the hassle of driving all over to try more on and the confusion of liking some gowns here, some there! Then once, you’ve purchased stop looking. That sounds simple enough, but honestly just stop!

5. But I don’t have my mom, grandma, mother in law, etc here with me today!
First of all, if it’s important for them to be there, then bring them. Don’t make an appointment or come try stuff if the person you NEED to have there, isn’t. Wait and make an appointment with everyone. That being said, evaluate whether you really need to have them there. At Once Upon A Time Weddings we recommend that brides come with one, maybe two people to choose their wedding gowns. More people equals more opinions and you need to decide whose opinion is important to you. You can always schedule a follow up appointment and bring in those bridesmaids and other important people to show them THE GOWN after the decision has been made.

Win Free Accessories!!

Hey Everyone,

Happy Friday!  Hope everyone has had a great week!  I started wanted to take a minute to let you know about an ongoing contest on our website.  Because, really who doesn't love free things?  Every two months, we draw for a free veil and accessory from the list of names submitted on our website.  Not wearing a veil?  No worries, just choose two free accessories (necklaces, earrings, hair pieces, tiaras, flowers, etc) So hurry on over to  Click on win a free gift, fill out the information and boom you're registered.  Pretty easy eh?  What are you waiting for?  Go do it now!

Our first drawing is November 30th, 2011.

Wednesday, November 2, 2011

It's Movember!!

This month hundreds of guys will grow mustaches to raise funds and awareness for Prostate Cancer.  While we can't grow a mustache, Once Upon A Time Weddings would still like to show our support!!

You save $50.  We donate $50.

For every wedding gown that is sold before November 30th, 2011, we'll donate $50 to Prostate Cancer Canada and we'll take $50 off the price of your wedding gown.

Call 519-245-7997 to book your appointment now!  Or visit Once Upon A Time Weddings at

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